The Economics of 3D Movies

created 23 September 2009 in links tagged 3d, cinema and movies.

From the comments:

are adults going to buy tickets to Transformers 17 times? In other words, are adults a market that has enough spare time and cash to make it worth anyone’s while to pursue? And do they buy enough low-cost high-price food?

Realistically, unless we are willing to shell out the same amount of money for a movie as we are for a ballet or play, we’re probably not a market that’s worth a whole heck of a lot. As long as 3-D is putting young bums on the seats, then it’s doing its job.

Also, I like

The inability to pirate 3D is only temporary—it works fine as information, and if there were real demand for it, there would also be real demand for a 3D-capable output device [..] and then it’s just as easy to pirate as 2D. .. There’s not much market penetration in 3D output devices because hardly anyone cares, but that also sums up the market for 3D effects in theaters.

If people really wanted to watch things in 3D, we’d have had 3D TV decades ago. The technology isn’t hard.

http://crookedtimber.org/2009/09/21/the-economics-of-3d-m...